REBRANDING- AN IP PERSPECTIVE

Posted by Surana

in IPR

Rakshana MK- Associate IP Practice “Rebranding”, seems like a term that’s been buzzing around us largely in recent times right! We are witnesses to Facebook’s transformation into Meta[1] and Twitter’s transformation into X[2], but ever wondered what impact such rebranding has on the Intellectual Properties that the companies own? This article attempts to understand the effects of rebranding from an IP viewpoint and draws out some lookouts for an efficient rebranding process. What does the term Rebranding mean? A verbatim interpretation of the term simply means to give a brand a new look and projection before its consumers with the intention to...

27 July

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IPR NEWS – JULY

Posted by Surana

in IPR News

Overstock to rebrand as Bed Bath & Beyond after buying brand's intellectual property In a transformative acquisition, online retail giant Overstock has revealed plans to undergo a complete rebranding, adopting the name of the renowned home goods retailer Bed Bath & Beyond after purchasing the brand's intellectual property. This strategic move aims to bolster Overstock's market position and broaden its product offerings. By aligning itself with Bed Bath & Beyond's well-established reputation for quality home essentials and leveraging its name recognition, Overstock seeks to tap into a loyal customer base and enhance its competitive edge in the retail sector. Barbie Vs BRBY Mattel...

25 January

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IPR NEWS – WEEKLY UPDATES FROM 20th NOV – 26th NOV

Posted by Surana

in IPR News

In the battle over Vistara, Delhi High Court favours Tata Airlines According to the Delhi High Court’s order on 22 November 2022, Justice Jyoti Singh granted ex-parte ad-interim injunction, curbing the use of the well-known trademark, “VISTARA” belonging to the Tata Airlines by a Karnataka based news channel. The trademark “VISTARA” has been declared as a well-known trademark by this Court in TATA SIA Airlines Limited vs. M/s Pilot18 Aviation Book Store & Anr. Further, the Judge took account of the reputation and goodwill of the plaintiff, owing the accolades and popularity bagged by them among the public for their website...

14 July

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IP NEWS UPDATES – JUNE 2022

Posted by Surana

in IPR News

OHIO STATE UNIVERSITY REGISTERS "THE" AS A TRADEMARK The term "THE" has been successfully registered by The Ohio State University in relation to apparel that the university wears during athletic activities. The United States Patent and Trademark Office (USPTO) initially rejected the registration on the grounds that the University was only using the mark ornamentally and that there was a likelihood of confusion because the fashion house Marc Jacobs had previously filed a trademark application for an identical mark in relation to clothing items. But Ohio State was able to demonstrate that the mark was being used more than purely ornamentally, and...

28 July

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Regulatory Moves on Digital Media

Posted by Surana

in SSIA

The new IT (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 have given rise to a political space where the Right and the Liberals unite, but only momentarily. ...

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REBRANDING- AN IP PERSPECTIVE

IPR NEWS – JULY

IPR NEWS – WEEKLY UPDATES FROM 20th NOV – 26th NOV

IP NEWS UPDATES – JUNE 2022

Regulatory Moves on Digital Media

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