A Birds-Eye View on the Guidelines for Prevention and Regulation of Dark Patterns, 2023

Srivatsan S, Associate - Dispute Resolution Practice E-commerce and Online Shopping pioneered in India as early as in the year 1995. With the advent of the Internet Revolution in the country, auctioning websites such as bazee.com and online only booksellers like amazon.com became popular avenues to indulge in E-commerce. The industry has come a long way since then. The volume, frequency and dependency on such online platforms have increased multifold, consequently, the necessity to protect consumers online has also become inevitable. The Consumer Protection Act was originally enacted in 1986 and the same was a revolutionary move by the legislature to protect...

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